B+S developed this B-2-C website that includes a product catalog over 1500 products. The database that populates the catalog in the website is also used to drive automated layout of print catalog pages and automated layout of packaging labels.
When the client updates data or images for any product in the database, the update is carried through to web, catalog, and packaging.
The same database is also used to populate a custom web-to-print site for sales reps and distributors.