REDI-Sensor
from brand launch to major market share
Services
Product launch, brand guidelines, logo design, website, advertising, media planning/placement, SEO, event marketing, PR, packaging, online training, video, photography.
The challenge
Launch a new brand and a new technology - the first TPMS sensor that comes programmed for multiple vehicle applications, even as competitors conducted a ‘whisper campaign’ aimed at making the market believe the technology could not work on a practical basis.
The marketing solution
To combat the negative rumors and give the new brand a strong start, B+S produced a launch event at the Continental research and development center in Auburn Hills, MI. With the media and key customers in attendance, Continental personnel demonstrated that a single REDI-Sensor did in fact work in GM, Ford, and Chrysler vehicles. The concept was undeniably proven, and the subsequent media coverage helped REDI-Sensor to become a leader in the TPMS category and one of the most successful Continental product lines in the automotive aftermarket.
Multi-media advertising
Reaching distribution and end user audiences with online, search, print, and .email campaigns
The most successful product launch we’ve ever done!
Website / SEO
An ongoing effort to keep redi-sensor.com at the top of searches by professional and consumers.
Brand Guidelines / Design Manual
Comprehensive guide for brand use and communications design for marketing managers worldwide.
Online Cataloging
Integrated ACES / PIES application lookup for REDI-Sensor available products.
Photo and Video Shoot for Brand Assets
