Pollak Towing
Pollak Trailer Wiring Accessories Launch
Services
Packaging design, website, point of purchase design.
The challenge
SMP was ready to launch the company’s new line of Original Equipment trailer wiring connectors, adapters, and extensions. It needed to happen quickly and affordably, and the results had to be impactful.
The marketing solution
B+S created a packaging design scheme, six package, and three hang card templates covering the five Pollak sub-brands. The SMP team used the templates we designed to produce 60 package variants.
At the same time, we designed and built a completely new website with an integrated interactive application catalog.
We also created POP headers for multiple POG configurations.
Development of all the launch components was completed in just under 16 weeks, and the folks at SMP were able to get to work selling on schedule and on budget.
Pollak Towing Packaging Brands - 5 sub brand logo creations
Pollak Towing Packaging Icons - Icons created for quick identification of appropriate trailer
Pollak Towing Packaging Icons - Icons created for quick identification of appropriate connection type
Pollak Towing POP Gondola Header - 2ft gondola header designed to coordinate with packaging for easy user identification
The website looks great!
Website / SEO
Development of website including complete product catalog. Ongoing SEO.
