Drivers Friend
Packaging and website design for a new product
Services
Brand update, web development + SEO, packaging, POP, sales literature, trade show support, B2B advertising.
The challenge
Driver’s Friend was developed to provide a delicious and convenient chewable alternative to energy drinks. However, the launch had not gained traction in the convenience store channel.
The marketing solution
Originally positioned as a specialty product for truck drivers, B+S help expand the brand’s messaging to appeal to a broad range of consumers. B+S created updated branding, packaging, and a new e-commerce website that helped open the doors at multiple convenience store chains across the US.
Multi-media advertising
Reaching distribution and end user audiences with online, search, print, and .email campaigns
They really help us drive sell-in…we’re in a much better position now.
Website / SEO / E-Commerce
Development of website including e-commerce sales and a ‘brick and mortar’ where to buy feature. Ongoing SEO.
